Development of LSP
LEGO® SERIOUS PLAY® was developed on the initiative of the main owner LEGO A/ S Kjeld Kirk Kristiansen from 1996 onwards.
At that time, Kristiansen needed an effective process for innovative strategy development for his company and was dissatisfied with the conventional strategy development methods used by LEGO®. At the same time, two professors Johan Roos and Bart Victor, working at the International Institute of Management Development (IMD) in Lausanne, were looking for alternatives to conventional strategy planning. Together with Robert Rasmussen, Head of Product Development for LEGO® Education, the development team for LEGO® SERIOUS PLAY® was founded. Roos contributed the strategic background, Victor the understanding of organizational development and Rasmussen the learning and development theories.
Over several years and in more than twenty iterations, the LEGO® SERIOUS PLAY® process was formalized and optimized. At the beginnig of 2002, LEGO® SERIOUS PLAY® was introduced to the public and is now an official product line of LEGO®. Since June 2010 LEGO® has made the basic principles of LEGO® SERIOUS PLAY® publicly available under a Creative Commons License.
LEGO® SERIOUS PLAY® users today include large companies, government agencies and NGO’s (such as SOS Children’s Villages) and the academic and public sectors.